About Praelexis

We believe in purpose beyond profit
Our Culture 800x600 (1)

Our Story

Praelexis was born as the result of a keen understanding of the AI needs of private and public sector organisations. The integration of theory and praxis lies at the heart of Praelexis. Our data crafters are accomplished engineers, mathematicians and scientists, who are respected in their fields of specialisation. Our CEO, Dr McElory Hoffmann, was a computer science lecturer at the University of Stellenbosch and saw the potential of his field to impact communities in South Africa and beyond. As a result he founded Machine Learning for Africa and in 2013 founded Praelexis.

We believe in purpose beyond profit


Our purpose is to create value by collaboratively crafting elegant, data-driven solutions for significant problems.


To achieve this, we subscribe to the values of Trustworthy Leadership, Collaborative Learning and Creative Craftsmanship.


Praelexis promises to be Trendsetters, Academically Excellent, Agile and Adaptable, and Deeply Immersed.

Featured Blogs

How to survive a data science interview

You always have to prepare for a data science interview. This entails focusing on your soft skills and your technical...

What to consider when applying for a data science internship

So you’re thinking about applying for a data science internship? There are a few things you need to consider when...

Stay up to date

Subscribe to our newsletter.

Get started

Engage with us on your data science journey.